Would you believe it? Pac-man was designed to attract girls. Well, maybe not in the way you're thinking. It was designed to attract a female audience to a male dominated videogame world of the 1970's. Here are 5 things you may not have known about the business and marketing of Pac-Man: The point of the game was to attract girls to play video games. The market was completely male dominated. Pac-M...

Tech titans Google, Facebook, Apple and others are in heated contention for ad sales, web traffic, and other business. Obama toasts Jobs, Zuckerberg, other tech titans "President Barack Obama sat down with none other than Steve Jobs, Mark Zuckerberg, Eric Schmidt, Oracle's Larry Ellison, Yahoo's Carol Bartz and a handful of other billionaire tech titans. The White House Flickr feed shared t...

The world population is quickly approaching 7 billion individuals. As of the time of this post, the Census Bureau displayed the world population to be 6,903,482,518. National Geographic has made a series high lighting the "most typical person" in the world. Marketers are usually fascinated by demographics and statistics. So, we pose the question: What do these common numbers mean to yo...

AT&T Wireless highlights the fabulous talents of Guido Daniele with incredible hand paintings. While these images have been around for some time, I recently received another email with them. Take a look at the ad spots and some of the other advertisements Guido has done. Creative design and layout are key to a marketing campaign of any type. The goal is to grab and keep the audience's at...

We're often intrigued by success stories. What does Gaga do? What are the BEPs doing? A Tech Crunch blog post identifed some of the key efforts Justin Bieber did in his climb to success, as showcased by Never Say Never. What key elements are present? It all has to start from talent If you're different the normal channels of success will tell you no You have to get out there and prove yourself Yo...

Blockbuster movies are not always the most profitable. Sure, Toy Story 3 earned the most money in 2010 with a staggering $1.06 Billion dollars, but it wasn't the most profitable movie. Not by a long shot. In fact, you'll see that some of the smallest budget movies have the best return. After looking at the top 50 movies of 2010 compiled by Box Office Mojo, the results are surprising. Studios rec...

Being able to see how many visitors my sites receive is one of the biggest motivating factors for me to continue improving my websites. Some of the stats that I like to look at are the number of visitors, how many pages each view on average, the average time spent on the site, the conversion rate, and how many visitors are new vs. returning. All of these numbers are interesting by themselves but...

How many of you know people that have been unemployed for 1-2 years and are lamenting that there are no jobs to be had? How many of you are those people? It's not something to be ashamed about, but if you're going to fix it, you need to change your outlook on things. First of all, you need to stop looking to others to give you a job. I'm not saying to stop applying for work, going to interviews...

When I was a teenager, like many of my friends, I worked for McDonald's. I'd often work late on school nights, which made me dead tired the next day during school. Of course, I made minimum wage for 9 months and then got promoted to "trainer", which gave me a 10 cent raise. The realization of working hard for almost a year for a 10 cent raise woke me up. I quit the job and focused on s...

It's possible one of the most influencial and successful brands of all time has seen one of its closest secrets released to the wild. Coca Cola has kept its recipe extremely secret - to the point it has become folk lore. Today's news highlights a rare find revealed in a piece of journalism with a rare photo of the suspected notebook containing the original recipe. "The Journal-Constitution...