AT&T Wireless highlights the fabulous talents of Guido Daniele with incredible hand paintings. While these images have been around for some time, I recently received another email with them. Take a look at the ad spots and some of the other advertisements Guido has done. Creative design and layout are key to a marketing campaign of any type. The goal is to grab and keep the audience's at...

Effective creative materials are key in any type of marketing. Sometimes the creative is simple, sometimes it is elaborate. Sometimes it is monochromatic and sometimes it is vibrant in color. The key to great creative is to design it for the target audience based on the channel in which the message will be delivered. Here are some suggestions every creative piece should exhibit. Forethought Ever...