Personalized marketing messages typically perform much better than generic messages to general audiences. In some cases, conversion rates double or triple. That often equates into significant changes in ROI and future sales opportunities. Conceptually, personalization is taking a message that normally comes across as “hey you” and turning it into “Dear Joe Customer,” in s...

A DMA survey recently identified direct marketing pieces are getting more attention than in the past. Recipients are seeking: Better deals Coupons Special offers When these offers are combined with multimedia technology, many will make a purchase right online. In other cases they will give up personal information in return for subsequent offers and specials. The key is to market with proven dire...

The return on some forms of direct marketing campaigns is often difficult to track. However, powerful direct marketing campaigns can produce powerful results and drive significant business. Direct marketing campaigns include (not all inclusively): Postal mailings Email Door hangers, flyers and magnets When executed correctly, the ROI can be significant compared to other passive types of marketin...