Writing an accurate marketing plan is a key to your business's success. It must be written and it must be an honest approach to reaching your market. Marketing Plans A marketing plan is a set of directives an organization will execute to achieve their marketing objectives and organizational success. It consists of a well-conceived, written formula and includes all aspects of your expected market...

Your marketing strategy can be as important as any other aspect of your business. The success of your operation depends on the message, perception, and overall presence of your brand, product or service, and other offerings. The whole organization should be involved in building a high-level marketing plan. Each division should be considered when determining aspects of your plan and strategy. Onc...

Creating a brand is about creating a memorable image, mark, or symbol that potential customers will remember at the time of a purchase decision. It is much more than simply throwing a logo on something and pushing the product. A brand's value begins at its inception and grows or shrinks with each subsequent target interaction. When building a brand, consider who your target is. Consider the reas...