Recently, my son and I were playing a skateboarding video game. In the game, we were skating in a park and I noticed some company logos painted on the sides of different ramps, walls, and other surfaces. I asked him if those were real skateboarding companies. He smiled and named off all of them along with what they sold and how cool they are. What a great concept! For companies that make product...

It's easy to understand that different people respond to different colors, images, messages, and ultimately products. Sometimes a well presented, visually appealing ad does very poorly in terms of actual conversions, and sometimes the conversion rate can increase by 50% or more just by changing a few colors. Once the marketing campaign's goal has been established, there needs to be a method to d...

Online activities can generate significant business for a business or organization. The website design may be responsible for as much of the traffic conversion as the content and offer. Your website must: Be Graphically Pleasing and Professional Be Easy to Navigate Have an Attractive Layout Be Content Rich Use a Funneled Approach Contain Engaging Calls to Action Be Up to Date Be Well Supported B...

Writing an accurate marketing plan is a key to your business's success. It must be written and it must be an honest approach to reaching your market. Marketing Plans A marketing plan is a set of directives an organization will execute to achieve their marketing objectives and organizational success. It consists of a well-conceived, written formula and includes all aspects of your expected market...

Your marketing strategy can be as important as any other aspect of your business. The success of your operation depends on the message, perception, and overall presence of your brand, product or service, and other offerings. The whole organization should be involved in building a high-level marketing plan. Each division should be considered when determining aspects of your plan and strategy. Onc...